This book is about achieving sustainable weight loss. Dr. Felix Kreier and Dr. Maarten Biezeveld, both pediatricians in Amsterdam, explain why it is so difficult to maintain a reduced weight after a short, sometimes successful attempt at losing weight. Using the Hamster Brain Method, they outline the right approach. When we decide to lose weight and take action, different areas of the brain come into conflict. The faster the weight loss-such as with a crash diet-the greater this conflict becomes, and the smaller the chances of success. By better aligning these brain areas, the Hamster Brain Method helps you achieve your goal: lasting and healthy weight loss. Dr. Felix Kreier earned his doctorate at the Netherlands Institute for Neuroscience, focusing on the influence of brain regions on obesity. As a pediatrician, he runs a specialized clinic for children with obesity in Amsterdam. Dr. Maarten Biezeveld earned his doctorate on the subject of immune disorders in children. As a pediatrician, he works on issues including food allergies. Additionally, he serves as a coach for fellow physicians.